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The titlepage of this 100-page
booklet lists the complete title: DENISON'S MAKE-UP GUIDE WRITTEN
FOR THE AMATEUR ACTOR AND CONTAINING INFORMATION OF VALUE TO PROFESSIONALS IN
THE ART OF MAKING UP FOR STAGE PARTS; ALSO IN THE SELECTION OF WIGS, BEARDS AND
ALL KINDS OF MAKE-UP MATERIAL AND ACCESSORIES. It is also a catalogue
for the various kinds of make-up materials Denison sells. It is also another
way to measure the omnipresence of Uncle Tom's Cabin even in early 20th
century American culture. For example, only eight proper names appear in the
catalogue: Jiggs, Santa Claus, Uncle Josh -- and Uncle Tom; Marguerite, Martha
Washington, Sis Hopkins -- and Topsy.
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The booklet also catalogues a good deal of white America's
preconceptions about race. Claiming to have "spared no pains or expense" to make their Make-up Guide useful, Denison's featured 21 full-page photographs
of Mr. Ward MacDonald ("an experienced actor [who] has played nearly every type of character known to modern drama") made up to
impersonate a range of characters, mostly ethnic types, or stereotypes, from such categories as:
English
type,
German
or Dutch Character,
Ghetto
Jew,
The
Japanese,
The
Irishman,
The
Chinaman, and
American
Indian. The photos began with 5 pictures "showing the successive steps taken in making up." Because "blackface minstrel,"
according to the guide, is "perhaps the part most frequently played by amateurs," you can
watch MacDonald "blacking up" in the first
five photos below. (19th century minstrels used burnt cork to put on "blackface,"
but MacDonald is using a tube of Superfine
Minstrel Black.) The photo far right, from the character section, shows MacDonald wearing an "Uncle Tom Wig" in the role of
an "Old Darky Servant" -- the "theme," says the guide, of "many plays."
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