The National Era
Unsigned Article
Washington, D.C.: 14 July 1853


  A beeline is the shortest by which an object can be reached, but not always the most convenient channel of approach; and hence the aphorism, that "the farthest way round is often the nearest way over." Thus the shopkeepers in the Southern States, aware that their readers will have and will read Uncle Tom's Cabin, and yet too timid to advertise it for sale right out, resort to queer expedients to make known the fact that it may be bought at their counters. The following editorial notice, from the Galveston Journal of the 23d June, will afford a specimen of indirectness in advertising, the modesty of which is greatly to be admired:

  "The famous 'Uncle Tom,' we are pained to say, is in indignant circumstances—indeed, quite bankrupt—and his 'Cabin' is advertised for sale by our enterprising fellow citizen, Mr. Pallais, on the Strand, who has an extensive and varied assortment of readable books for sale.

  "We have always looked upon Pallais, not only as the best watch maker and jeweler in the State—honest, faithful, competent in business, and in every way deserving public confidence and patronage—but also as a humane, generous-hearted man. How can he take advantage of poor sable Tom's distress, and sell his homestead 'dog cheap,' we cannot see; human nature is inscrutable. We hope a commiserating public will not let 'Uncle Tom's Cabin' be sacrificed by Pallais at a 'forced sale.' If they do, the Supreme Court won't."